Since their debut, the “Min(ut)e” fandom has grown by over 300% year-on-year. Data from social media platforms indicates that the largest concentration of fans is currently in Southeast Asia, followed closely by Latin America and North America. A fun fact about the fandom is that they once organized a “Global Midnight Streaming” event where fans from every time zone played the group’s music at exactly midnight, ensuring that ALL(H)OURS was being listened to at “all hours” of the day. This level of organization is rare for a rookie fandom.
This growth has necessitated an expansion of the ALL(H)ours Merch Store, which now offers localized shipping to over 100 countries. The fandom’s diversity is reflected in the group’s merchandise, which often includes multi-language lyric books and culturally inclusive designs. The bond between the group and the Min(ut)e is built on mutual respect and a shared love for “Noise Music” and high-energy performance. As we head into 2026, the fandom is poised to become one of the most influential and positive forces in the K-pop world.